Balancing function and femininity.

George had built a reputation as an interior designer, but stepping into the world of product design was uncharted territory. With her first collection, Things to Put Flowers In (and On), set to debut in Melbourne and Sydney, she needed an identity that reflected her work—playful yet functional, refined yet raw. Without a clear visual system, her pieces risked blending into the crowd rather than standing out as a bold new voice in product design.

We built an identity that captured the contrast at the heart of her work—industrial materials softened by human touch. A graffiti-inspired logomark brought energy and spontaneity, while a refined typographic system introduced structure and balance. The exhibition collateral evolved with the collection, ensuring a strong, cohesive presence across every touchpoint. More than just a brand, it gave George a platform to own her space in the design world.

George now has an identity that reflects the tension in her work—raw but refined, expressive yet functional—positioning her as a designer with a distinct point of view.

"Good Behaviour’s thoughtful approach and the depth behind every decision make them an invaluable partner. I highly recommend their expertise."