George, an interior designer, had completed her first product collection and was preparing to exhibit in Melbourne and Sydney. In order to showcase her pieces a graphic, and exhibition identity were needed. As well as exhibition collateral for Things to Put Flowers In (and On). The challenge was to create a brand that reflected her personality and the functionality of her pieces, while standing out in a competitive market.
We crafted a graphic system inspired by the functional duality of George’s work—like the balance between a sleek steel vase and delicate flowers. The logomark, a graffiti-inspired script, referenced the contrast between industrial materials and human touch. The typographic system evolved throughout the exhibition, adding sophistication to the brand and positioning George as a compelling new voice in the product design world.
"Good Behaviour’s thoughtful approach and the depth behind every decision make them an invaluable partner. I highly recommend their expertise."
— George Davies, Director
