Finding balance between function and femininity.

George, an interior designer, had completed her first product collection and was preparing to exhibit in Melbourne and Sydney. In order to showcase her products a graphic, and exhibition identity were needed. As well as exhibition collateral for Things to Put Flowers In (and On). The challenge was to create a brand that reflected her personality and the functionality of her pieces, while standing out in a competitive market.

We crafted a graphic system inspired by the functional duality of George’s work—like the balance between a sleek steel vase and delicate flowers. The logomark, a graffiti-inspired script, referenced the contrast between industrial materials and human touch. The typographic system evolved throughout the exhibition, adding sophistication to the brand and positioning George as a compelling new voice in the product design world.

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