Transitioning a 'Bauhaus' legacy online.

Villa V, a Bauhaus-designed landmark, had everything—architectural prestige, a rich history, and a cultural presence as an art gallery, event space, and artist residency. But its online presence wasn’t doing it justice. The identity lacked clarity, the booking system was clunky, and the seamless design principles that defined the space weren’t reflected in how people interacted with it digitally.

We built a brand and digital experience that felt as refined and intentional as the architecture itself. A logomark inspired by Villa V’s geometric details gave it a clear visual identity. A structured type system and minimalist colour palette reinforced its Bauhaus heritage. The new website put the space front and centre, making it effortless to explore and book. Now, the experience of engaging with Villa V—online or in person—feels as considered as the space itself.

Villa V now has an identity that honours its past while making it easy for a new generation of artists and visitors to engage with its future.

"Working with Good Behaviour has been a pleasure. Their attention to detail and ability to capture the essence of our space has transformed our digital presence. We couldn’t be more pleased with the results."