The goal of this project was to create a brand identity that could adapt to a broader audience than the typical art patron. We mixed a sophisticated type system with a DIY acronym based logomark and colour palette that was approachable, to accommodate both audiences.

We collaborated with the gallery coordinator to better inform design decisions so they met the needs of the gallery and its initiative, to support local artists, encourage wider community engagement and solidify art culture in the Northern Rivers after a traumatic weather event.

“How the logo graphic is used to create curiosity and interest alongside clear information aligns with our ideas around contemporary art and how to broaden our audience in a new way.”

Imbi Davidson — Coordinator, Northern Rivers Community Gallery and Ignite Studios