The challenge was to make a relatively new and abstract concept (IoT and Blockchain) be more accessible and digestible to both digital-natives and their not so tech-savvy counterparts. To create a design language that invites and bridges the gap from a world of ones and zeros to something tangible and human powered.


We sought to make the Sydney based start-up highly visible in a crowded tech landscape. Like the native jacaranda tree, that when in bloom, it’s purple flower is a stark contrast to it’s inner city environment. The logomark brought together two iconic symbols the Sydney Harbour Bridge and the unmistakable wi-fi icon, meeting the goal of connecting the intangible to the tangible.

“From the unboxing experience, to the app interface, we felt Good Behaviour significantly helped lower the barrier of adoption and remove some of the skepticism and uncertainty around using blockchain technology."

Brice Tatham, Founder