The goal was to create a seamless, intuitive interface for young soccer players and parents to effortlessly navigate and digest personalised feedback and lessons assigned to them by their coach. A visual roadmap was designed to increase user retention and be a critical tool for the players growth.

We worked closely with the research team and product developers to prioritise key features and requirements for the alpha version of the app and also design it in a way that allows for an easy turn for alternative sports in the future. A cohesive brand system and marketing collateral were developed and is a nod to some of the elements found inside the app's interface.

"I want to express my gratitude to Good Behaviour for the kick ass work you guys and your team have done and continue to do for us here at MyJourney Soccer. We’ve thrown a lot at you, but the entire team, all of our users, and I appreciate your involvement. Big things to come!" (Katie Nimitz - VP, MyJourney Soccer)