The goal of this project was to create a cohesive brand system that would align with their belief that “healthy fast-food can taste good”. We designed a flexible logomark and icon suite that would work in-store, across menus, packaging and in the digital space.

We worked closely with the team at Fat Tuna to better understand the culture they wished to create. Beginning with strategy workshops to build a solid core identity shaping the design direction, brand language and distinct aesthetic.

Love working with Good Behaviour. The entire process was seamless and ultimately gave our company life. They are our go-to for all things marketing, branding, and design." (Will Grundy – Director)