Reminding the world of the sleep pioneer.

With the influx of new cosmetic brands, Estēe Lauder wanted to remind the world of their pioneering legacy, particularly in night science and rejuvenation. Their challenge was to connect with a younger generation while maintaining their heritage and retaining their loyal customer base.

We collaborated with the production team at Rizer to define, design, and build Estēe Lauder’s Night Skin Science Center, an immersive activation exhibited across Asia. We adopted a contemporary scientific aesthetic, subtly inspired by the night sky, to engage a younger audience while honoring the brand's legacy. The graphic system spanned multiple touchpoints, including signage, wayfinding, environment design, printed collateral, product design, motion visuals, infographics, product guides, and a night-time routine tracking app.

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“We are incredibly grateful to the Good Behaviour team. Their meticulous execution and strategic insight were evident in every detail, reflecting their outstanding craftsmanship. Thank you for a fantastic collaboration.”