Art Direction
Before anyone downloads, signs up, or buys in, they judge your product by how it looks, feels, and presents itself. If your content isn’t crafted with intention, you’re losing people before they even get the chance to experience what you’ve built.
Most founders struggle with content.
Startups often struggle with content because they lack a structured, strategic approach.
- Relying on AI-generated visuals – Tools like MidJourney and Electric Visual are useful, but without taste, consistency, and storytelling, the results feel generic.
- Copying what already exists – Playing it safe makes you invisible in a crowded market.
- Using stock imagery that lacks authenticity – If your audience has seen your visuals elsewhere, you lose credibility.
- Burning budget in the wrong places – Wasting money on the wrong contractors, vague briefs, or poorly planned shoots leads to gaps and costly do-overs.
- Not thinking in systems – The best brands create content libraries that are scalable, versatile, and reusable across multiple platforms.
We approach content with strategy, efficiency, and long-term impact in mind.
When do founders need Art Direction?
Most founders don’t realise the importance of original content until they hit one of these roadblocks:
- Pre-launch – Their product is ready, but they lack original imagery and video.
- After failed attempts – They’ve tried stock images, AI visuals, or low-budget shoots that don’t fit their brand.
- When they see competitors doing it better – A lack of strong, consistent visuals puts them at a disadvantage.
Art direction isn’t a nice-to-have—it’s a key growth driver. If you’re serious about scaling your startup, content should be a priority.
The must-have content for startups.
Not all content is created equal. Startups don’t need more content—they need the right content.
- Hero imagery – High-impact visuals for websites, product pages, and app stores.
- Feature hype video – A polished brand film for marketing, social media, and paid ads.
- Walkthroughs & product demos – Motion and imagery that clearly explain your product’s value.
If your content doesn’t exist—you’re making it harder for people to trust your brand.
How we ensure content works across platforms.
We plan for versatility and efficiency so your content works hard across different mediums:
- Portrait and landscape formats – No struggling to crop images for different platforms.
- Social cutdowns from long-form content – Every video is planned with multiple assets in mind.
- Abstract and contextual shots captured together – Ensuring you have both storytelling assets and practical UI/UX content.
No wasted frames. No filler. Just high-impact content that works.
Here’s our end-to-end Art Direction process.
A photographer or videographer alone won’t solve your content problem.
If we’ve built your brand or designed your product, we understand your audience, narrative, and visual needs better than anyone.
We design with your website, app, and marketing strategy in mind, ensuring assets work across all channels.
No wasted budget. Every shoot is planned with precision to maximise impact.
Content should be reusable across product, brand, and marketing channels for long-term scalability.
Good content isn’t just about looking good—it’s about driving action, engagement, and trust.
Frequently asked questions
Content creation is execution—art direction ensures everything aligns strategically with your brand and product.
You can, but it won’t feel unique, ownable, or trustworthy. The best brands invest in original content.
Usually one or two, covering platform content and launch marketing assets.
We create detailed shot lists, production plans, and mood boards, ensuring we capture everything efficiently.
Hero imagery, hype videos, and walkthrough content to educate users and drive engagement.
Yes—versatility is built into our process so assets work across all platforms.
User engagement, retention, and marketing performance data tell us what’s resonating.
We help founders set up ongoing content strategies—because running a startup means running a media company too.
Your visuals should feel cohesive across every touchpoint—our process ensures that happens.
Because we don’t just shoot content—we build brands, design platforms, and create cohesive brand narratives. We see the full picture.
Insight
“Good Behaviour captured the essence of Óra—effortless luxury, moments worth savouring, and a seamless experience. Every image and video told the story of time well spent. The results speak for themselves.”
Founder, Óra