Keeping kids in the game.

For many parents, watching their child drift away from sports is disheartening. Whether it’s a lack of belonging, a disconnect from teammates, or the increasing pull of social media and gaming, kids are becoming less engaged in physical activity—leading to social isolation and missed opportunities for personal growth.

We helped the team behind the app develop name, brand and messaging that align with its mission, the platform transforms passive observation into active support, helping kids stay engaged, connected, and inspired in sport. Enhanced privacy measures ensure that every moment is documented securely, giving parents peace of mind while their child thrives.

The app now empowers parents to track their child’s sporting journey with confidence—capturing key milestones, discovering strengths, and fostering a lifelong love for movement.

"Good Behaviour’s visual storytelling and measurement-driven approach—embodied in our tagline, 'measure each moment'—brought our vision to life and empowered parents to track every milestone while keeping kids in the game."