Lowering scorecards one swing at a time.

Swing Index had the tech to change how golfers improve—but it was getting lost in the rough. The app felt clunky, the brand was outdated, and new users weren’t sticking around long enough to see its value. Even TaylorMade, a potential game-changing partner, hesitated. Without a clear identity or a seamless experience, Swing Index wasn’t inspiring confidence in golfers or the industry.

We gave it a complete overhaul. A sharper brand, a smoother user experience, and a voice that actually spoke to golfers. The result? Users stayed, engagement climbed, and that stalled TaylorMade deal? It finally landed.

Swing Index now sets the standard for online golf coaching, combining precision technology with a seamless user experience. Backed by TaylorMade, it’s no longer just an app—it’s the go-to platform for golfers serious about improving their game.

“I've worked with Brad and Dane for over a decade, and there's two reasons why. First, the quality of work. And second, their ability to see the business from a macro perspective. To unpack it all, to get into the detail, versus flipping a project for a dollar amount. They're interested and invested in where the business is headed.”