Coaching for the next generation.

MyJourney Soccer had built a robust backend and secured the inspiring partnership of soccer star Alex Morgan to empower young women in sport. Yet despite its innovative technology and world-class endorsement, the platform’s story remained untold. An inconsistent graphic identity and lack of a working prototype left its mission fragmented and investor confidence wavering.

We reimagined the platform’s visual narrative to bring its vision to life. Drawing inspiration from the iconic soccer ball, we crafted a dynamic logomark that symbolises the seamless connection between players, parents, and coaches. Coupled with an intuitive interface featuring a visual roadmap for personalised feedback, our cohesive design unified the user experience and brand messaging—paving the way for a successful round of investment.

MyJourney Soccer now connects aspiring young athletes with elite-level coaching—no matter where they are in the world.

"I want to express my gratitude to Good Behaviour for the kick ass work. We’ve thrown a lot at you, and you continue to impress with your clarity, effort, and vision."