Reimagining time as the ultimate luxury.

In a sea of generic Greek travel websites, Luxme struggled to connect with high-net-worth travelers. Its clunky interface, generic visuals, and inconsistent branding failed to mirror the refined experiences that affluent guests demand—leaving the platform directionless and outpaced by global competitors.

We reimagined the platform as Óra—a name that celebrates time as the ultimate luxury. Inspired by the lyra, an emblem of music, leisure, and relaxation, we transformed the platform into a comprehensive travel hub that curates the entire journey for both luxury hosts and guests. Our solution extended beyond simple stays, integrating personal chefs, private boat and car transfers, exclusive wellness treatments, and local experiences ranging from fine dining and beach escapes to hiking, diving, and cultural exploration—all delivered through optimised booking flows and intuitive navigation.

Óra now transcends traditional accommodations by reimagining luxury travel as a curated experience. Every moment in transit is designed as an ode to time as the ultimate luxury.

Good Behaviour understood exactly how we should reposition. They imagined a brand that speaks directly to luxury travellers—which separated us from the competition. Beyond aesthetics, they created an intuitive platform and tailored experience that reflect the quality our hosts and guests expect.