Sydney Connected had a promising IoT Blockchain product, but it was difficult to explain to non-tech audiences. Without strong market appeal, they struggled to secure a second round of funding and stand out in the crowded tech industry.
We created a design system that made their product more accessible and human-centred. The new logo combined the Sydney Harbour Bridge with the Wi-Fi icon, symbolising connection, while the colour palette drew inspiration from the iconic Jacaranda tree. This graphic identity made the product more relatable and memorable, helping Sydney Connected regain investor confidence, secure a second funding round, and achieve a 60% increase in new users.
“From the unboxing experience, to the app interface, we felt Good Behaviour significantly helped our product lower the barrier of adoption and remove the skepticism around blockchain technology.”
— Brice Tatham, Founder
