Bridging the world of ones and zeros.

Sydney Connected had the tech—a next-gen IoT Blockchain product designed to change the way people connect. But outside the tech bubble, the message wasn’t landing. Investors weren’t biting, and users couldn’t see why it mattered. Without a clear identity or positioning, they risked getting lost in a crowded market.

We stripped away the jargon and built a brand that felt intuitive, grounded, and distinctly Sydney. A new logo fused the Sydney Harbour Bridge with a Wi-Fi icon, instantly communicating the product’s purpose. A Jacaranda-inspired colour palette gave it an identity that felt local, familiar, and unmistakable. With a refined message and a design system built for clarity, Sydney Connected secured a second round of funding and a 60% jump in new users.

Sydney Connected now speaks to investors and users in a language they understand—turning complex tech into something people actually want to be part of.

“From the unboxing experience, to the app interface, we felt Good Behaviour significantly helped our 
product lower the barrier of adoption and remove the skepticism around blockchain technology.”