Web Development
Before anyone experiences your product, they judge it by your website. Make it fast, clear, and compelling—because first impressions matter.
Most founders struggle with Web Development.
Most startups don’t fail because their product isn’t great—they fail because their website doesn’t communicate their value effectively.
- They overdevelop - Too many features, too soon, instead of prioritising clarity, speed, and usability.
- They focus on tech over experience - A fast website is meaningless if it doesn’t engage users or tell a clear story.
- They overspend on backend security - Important, but useless if no one understands what you do.
- They assume features will sell the product - In reality, messaging, branding, and positioning play a bigger role.
A website isn’t just an information hub—it’s a sales tool. We make sure it works as one.
When do founders need Web Development?
Your website should support your business goals at every stage.
Here’s when it’s essential:
- Pre-launch – Your website is a validation tool. It helps test product-market fit, capture leads, and build credibility before launch.
- When your site isn’t converting – If you’re relying solely on sales calls to acquire users, your website isn’t doing its job.
- Post-launch – If your product is live but your website doesn’t tell a clear story, you’re missing out on growth.
- When competitors are doing it better – A weak or outdated website makes your business look second-tier, no matter how good your product is.
Performance, SEO, and scalability.
A website that no one finds is a website that doesn’t work. That’s why we build for speed, SEO, and search visibility from day one:
- SEO Optimised - Structured for indexing with best practices for schema markup, metadata, and page speed.
- Fast and Responsive - No slow-loading sites. Every page is designed to perform flawlessly on any device.
- Built to Rank - If your audience is searching for a solution, we make sure you show up where they’re looking.
Your website should be an organic customer acquisition tool—not just a static online presence.
What does support look like after Development?
Your website isn’t a one-and-done project. We offer long-term support to ensure it keeps evolving with your business.
- A Fully Integrated CMS – So you can update content easily.
- Handover Training – Walkthrough videos, live training workshops, and comprehensive documentation.
- Three Months of Bug Fixes – Because no launch is ever completely flawless.
- Ongoing Consulting Calls – Monthly support to answer any questions and refine strategy as needed.
We don’t just hand you a website—we empower you to manage and scale it effectively.
How we approach Web Development.
Most agencies start with templates. We start with your business goals, audience insights, and brand strategy.
We develop on Webflow, Shopify, or custom builds—whatever fits your business best.
Your website isn’t standalone—it supports branding, marketing, and the full user journey.
From micro-interactions to animations, we make sure the site feels as good as it looks.
We help you navigate tech stacks, integrations, and infrastructure with ease.
Our sites are flexible, editable, and designed to grow with your business.
Frequently asked questions
Website design is how it looks; development is how it functions. We handle both, ensuring they work seamlessly together.
We help founders decide based on their business model, growth plans, and technical needs—whether that’s Webflow, Shopify, or a custom build.
Timelines depend on scope, but most projects take 4–8 weeks from planning to launch.
We tailor costs to the complexity, platform, and features required. We offer scalable solutions from lean MVPs to fully custom builds.
Yes. We build intuitive CMS solutions so founders can update content, publish blogs, and manage assets without technical knowledge.
Yes. We assess whether an overhaul or iteration is the best path forward.
We optimise from the start—technical SEO, metadata, structured content, and indexing best practices are all part of our process.
Because we specialise in branding, UI/UX, and development, we ensure visual consistency, storytelling, and functionality align perfectly.
We build scalable solutions that allow for iterative updates, new integrations, and feature expansions.
Because we don’t just build websites—we develop websites with your business ecosystem front of mind. We make sure your website scales with your business, and strengthens your brand.
Insight
"I want to express my gratitude to Good Behaviour for the kick ass work. We’ve thrown a lot at you, and you continue to impress with your clarity, effort, and vision."

Vice President, MyJourney Soccer