Transforming the larrikin spirit.

Happy Hour had built a reputation for crafting some of the best venue fit-outs in Northern NSW. Their work had character, craft, and a clear point of view. But their brand? Not so much. Without a strong identity or digital presence, they were relying on word-of-mouth alone—limiting their reach and missing out on projects that should’ve been theirs.

We built them a brand that felt as sharp, confident, and full of personality as they are. The logomark, inspired by early Australian cartoons and western newsprint, gave them a recognisable stamp. The type system balanced boldness with a bit of irreverence, just like the founders. The new website? Simple, clear, and straight to the point—showcasing their work and making it easy for new clients to get in touch.

Happy Hour now has a brand that reflects who they are—bold, characterful, and built to last. It strikes the right balance between their larrikin spirit and professional craft, just like the venues they bring to life.

"The logo mark and overall visual couldn't ring more true for us. The response both from everyone who has approached us has been overwhelmingly positive, and definitely gets a good shout at the pub. Good Behaviour have undoubtedly struck a chord, and we couldn't be more stoked."